This project is a new vision of a Wayfinding Signage System for an interior with big flow of people. Kursk Railway Station is one of the biggest railway stations in Moscow. The work at this project was divided into next parts: research on the target area of the station, choose of wayfinding strategy, branding for the station, design of the signage and 3D visualization.
At the research stage I studied the station structure. The architecture is very unique. The first building was built at the beginning of the XX century and it is an example of classic architecture of that time. Later, when the main building was not enough for contemporary railway needs, it was “placed” into a “glass cube”. At the same time the
underground floor and transitions to the platforms were added. Now this is the three-levels railway complex that provides serves for domestic and long-distance trains, as well as this is a large shopping and business center.
I reflected the history and essence of the Station in the logo and whole branding. Also the building influenced on the wayfinding strategy as I chose color-coding method to split the huge flow of passengers and create easier understandable navigation signs. Two parts of station that provides services for domestic directions and long distance direction were divided: blue family colors were used in all signs related to the domestic trains information; opposite: orange family
colors were used for long-distance train information. Signs of U.S. Department of Transportation Management were taken as a basis for pictograms. They were given a corporate identity with using logo of Railway station
As I see it the main task of this work was to unify aesthetics and functionality in signage design. The hierarchy approach organs information in order to its urgently as the specific of human behavior on the railways stations (for example some passengers are very hurry and opposite, some of them have to wait at the lounge for a long time). Also I used my knowledge in ergonomics to organize information to be readable from different distance and angels.
To illustrate this project better, 2 panoramas station and video in 3D were made.